Lexington, Kentucky, is the Horse Capital of the World. It has the Kentucky Horse Park, has the Rolex- – er- – the Kentucky Three-Day Event, is a center point of the Thoroughbred business with circuits and deals structures, and is encompassed by apparently interminable steed ranches. (It additionally happens to be the publication base camp of your most loved equine magazine, Horse Illustrated.) So in the case will make a promotion battle based on the horsiness of the town, why not utilize a few steeds?
VisitLEX discharged a few short spots demonstrating the perspective of steeds at Mill Ridge Farm, a Thoroughbred reproducing ranch west of the city of Lexington. Need to have your stallion film his very own clasp? Whit Hiler of promotion office Cornett, the shop behind the crusade, clarifies that they utilized GoPro outfits implied for puppies to join the cameras to the stallions. “For some odd reason to fit consummately on a steed’s head,” Hiler told Adweek. VisitLEX likewise discharged a short in the background cut demonstrating the equine videographers being furnished with their rigging.